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Trackometrix is a plug and play product where the CCTV IP cameras are connected directly to the cloud.

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Our blog is full of Retail Industry Experiences

cardless loyalty program
June 3

Improving retail loyalty for Millennial consumers with a cardless loyalty program.

Posted by Trackometrix

Retail today is a highly competitive market: retailers detsinations face a mammoth task in not only attracting new customers but also holding on to existing ones. Traditionally, consumers have been offered access to cards and special offers in return for loyalty – in fact, nearly three quarters of retailers offer such schemes, and retail destinations are now increasingly making this part of their marketing initiatives.

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May 13

Retail Activation- Interactive Technology & innovation like never before !

Posted by Trackometrix

We help align your strategic objectiveswith your executional realities. We design, build, and execute retail solutions.

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May 13

Our retail footfall analysis service - increase revenue and improve profitability through...

Posted by Trackometrix

Using footfall counts has moved a long way from just measuring whether more people are coming into the store. Successful retailers are using the data to identify relationships between footfall and transactions within each store.

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Sep 23

Traffic Counting & Conversion tracking using CCTV IP Cameras

Posted by Trackometrix

Count potential customers that enter your store and track conversion rate to measure performance Detect, tag, track, Measure, manage and improve footfall, conversion and sales with an accurate, intuitive and easy-to-use solution.

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Oct 03

7 brilliant new analytics tools you might have missed!

Posted by Trackometrix

If you want to take your analytics sleuthing to the next level, dive into Trackometrix. This hot Singapore startup offers everything from beacon and IoT analytics to WiFi intelligence. Their in-store analytics offering combines facial recognition technology, motion sensing, and transaction analysis to help retailers understand their customer patterns. Trackometrix offers numerous analytics products to retailers including display window tracking, service desk monitoring, loyalty card tracking, and shopping activity maps.

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Oct 14

Real Time Retail analytics for brick and mortar stores using CCTV IP cameras a game changer!

Posted by Trackometrix

Realtime retail analytics till date has been a huge void for retailers, they have at the highest level just been looking at the accuracy, timelines and quality of data that they have, which typically resides in silos, and they don’t necessarily know what’s happeningat the store level. Also most retailers have told us that the cost of ownership is a huge problem it is difficult to upgrade older technology this is not meeting the requirements of the problems of today. Owing to this retailers have migrated to social networks not only to connect with their customers to boost sales....

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Oct 24

Digital signage powered by artificial intelligence.

Posted by Trackometrix

Digiai is a software behind the engine that detects and recognizes faces, objects and motion analytics compiling valuable data to make future content publishing decision on effectiveness or trigger immediate content changes.

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Oct 29

Improve Customer Experience with iBeacon Technology

Posted by Trackometrix

iBeacon is the name of an Apple trademarked technology for an indoor positioning system that runs on Bluetooth Low Energy (BLE), also known as Bluetooth Smart. Apple calls this technology a new class of low-powered, low-cost transmitters that can notify nearby devices of their presence. They can also be used by the Android operating system as well. The technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity.

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Oct 29

Service Time/Abandonment

Posted by Trackometrix

Shoppers hate to queue. Extensive research proves that queuing at the checkout is the number one cause of customer dissatisfaction in retailing. Conversely, short queues – and critically, the expectation of short checkout queues – are key ways to build customer loyalty and encourage spending.

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Oct 29

Dwell time analysis focus on customer interactions with products and promotions.

Posted by Trackometrix

Dwell time analysis focus on customer interactions with products, promotions. Overhead cameras are put in place to measure the number of customers passing by a designated, shelf, merchandising window, area and the level of involvement each customer exhibits. Data collected can be summarized into reports and delivered to retail managers. Retailers and product manufacturers can better understand the effectiveness of promotions and advertisements along with placement of product.

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Oct 29

Shopper Activity Maps

Posted by Trackometrix

Understanding how shoppers move once they enter a store has been one of the areas where brick-and-mortar retailers have been at a significant disadvantage. Trackometrix offers a number of solutions to understand in-store shopper activity and movement, with varying levels of detail and granularity.

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Oct 29

Display & Window Effectiveness

Posted by Trackometrix

Track and measure by precisely measuring the effectiveness of window displays and in-store merchandising

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Oct 29

Mood analytics

Posted by Trackometrix

The customer satisfaction is very critical part of retail and Trackometrix has all the tools but a very critical part of understanding consumer behavior is understanding how consumers react in a retail environment. To understand visual behavior it is important to track moods and how people to react to various environments, products, temperature, sound, lights etc. Mood analytics establishes factors responsible for customer-delight in retail settings, as identified. The intent is to investigate the association between shoppers' mood states induced by retail settings at the point of purchase, and customer delight arising thereof. The results of regression analysis clearly indicated a strong relationship between the two.

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Oct 29

Loyalty Execute loyalty programs in "Real Time" at the store level..

Posted by Trackometrix

Building a successful Loyalty program requires data-driven insights, strategic planning and flawless execution. Trackometrix as a product has the power to integrate and manage marketing elements in "Real Time" to create programs that help clients achieve their loyalty objectives. Trackometrix is non intrusive and empowers the retailer to choose consumers who qualify for the program. The next generation system gives retailers real time information and alerts on consumers who have entered, browsed, purchased, exited, abandoned etc

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Oct 29

Omni-Channel : Today's Retail Reality

Posted by Trackometrix

shoppers are provided with 24X7 retail experience and the offline and online experience needs to be the same

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Oct 29

Self-Checkout App

Posted by Trackometrix

With Cartmate self-checkout app you can empower your customers and reduce costs by leveraging smartphone-based barcode scanning in your retail stores.

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Oct 29

M-Shopping App

Posted by Trackometrix

Extend your retail offerings and increase sales by providing your customers with a sleek mobile shopping app for their smartphone and tablet devices.

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Oct 29

Order Entry App

Posted by Trackometrix

Provide your employees with a smartphone and tablet-based procurement application that features enterprise-grade barcode scanning for quick and easy product sourcing.

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Jan 29

Clienteling App

Posted by Trackometrix

Extend your retail offerings and increase sales by providing your customers with a sleek mobile shopping app for their smartphone and tablet devices.

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Oct 29

M-POS App

Posted by Trackometrix

With Cartmate tablet-based point of sale (POS) app, retailers can reduce costs and increase both customer and employee happiness.

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