Dwell time analysis focus on customer interactions with products, promotions. Overhead cameras are put in place to measure the number of customers passing by a designated, shelf, merchandising window, area and the level of involvement each customer exhibits. Data collected can be summarized into reports and delivered to retail managers. Retailers and product manufacturers can better understand the effectiveness of promotions and advertisements along with placement of product.
FEATURES & BENEFITS
- Track consumers individual preference Record and measure: -Age - Gender - Count -Attention time - mood.
- Customizable reports with summarized statistics for efficient and effective decision making.
- Use to better understand customer interest and interaction. Know your in-store customer base.
- Track repeats.
- Track conversion.